(MAY 13, 2002)…San Antonio, TX - Rio Design announced today the launch of a new brand identity for Technology Advocates of San Antonio (TASA), a non-profit organization dedicated to promoting and developing technology based initiatives in San Antonio.

In an effort to help promote San Antonio as an emerging leader in information technology, biotechnology and telecommunications, Rio Design donated the design and production of TASA’s new identity including a logo and informational brochure.

Philip D. Freeman, TASA president said, “We are grateful to Rio Design for their work on this project. Developing a professional identity is a costly proposition and Rio made a sizeable contribution in support of our economic and community development efforts.”

John Tafolla, president of Rio Design unveiled the new logo last month at the TASA meeting at the University of the Incarnate Word.

“The logo design was developed not only to increase name recognition, but also to visually reflect the goal of the organization ­ to make San Antonio synonymous with the word technology,” Tafolla said.

He added, “We donated our services because we believe there is a synergy between the missions of our organizations—Rio Design, like TASA, is an organization dedicated to serving the best interest of the local community.”

Rio Design Marketing Strategist, Jim Brazell introduced the idea to board members Mike Lambers and Malcolm Coon earlier this year and explained the importance of the collaboration.

“We believe that San Antonio is a world-class community and that the resources to establish high-paying jobs and a robust market are a function of marketing a new vision for the city locally, regionally and nationally,” said Brazell.

To view the new logo and brochure or to obtain more information about TASA, visit www.tasa.org.

TASA’s mission is to promote the growth of San Antonio public and private technology-based enterprises through collective promotion, transfer of skills and resources, workforce development, and joint endeavors with other civic and volunteer organizations.

Founded in 1994, Rio Design is a graphic design firm that specializes in advertising and marketing by providing visual solutions for clients in San Antonio and across the nation. The firm has garnered numerous awards and is an industry leader in San Antonio. To find out more about Rio Design, visit www.thinkrio.com.

For news about technology in San Antonio, log on to www.satechnews.com